Our session
From Bagru to the Cloud 3D Tools for Traditional Artisans
A master block printer from Bagru on the SXSW EDU stage, alongside Adobe Substance 3D and DirectCreate. Public voting counts for 30% of the decision.
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Why this one
AI and 3D tools are absorbing craft traditions at speed. The patterns travel. The names of the people who made them stay behind.
The session puts a master block printer on the technology stage as a co-designer rather than a heritage symbol, and asks what artisan attribution built into a 3D workflow would actually look like.
The voices behind it
Four short films, about a minute each.
1:14Speaker
Amit Derawala
Verifying a Bagru piece, and why GI certification matters
1:21Speaker
Rajeev Lunkad
Artisans as the owners of what they transmit
1:09Speaker
Sheela Lunkad
Know what it is. Know who made it. Then build an economy around it
0:56Organiser
Joy Ko
What happens to a craftsman when his material becomes a file
Who is on it
- Amit DerawalaMaster Block Printer, Lal Chand Derawala, Bagru
- Sheela and Rajeev LunkadCo-Founders, DirectCreate
- Louise MélinTechnical Artist, Adobe Substance 3D
Organised by Joy Ko, Critic, Rhode Island School of Design.
Format Panel, 60 minutes · Track Future of Tech, Convergence
Pass it on
If you know a designer, an educator or anyone who works with makers, send them this page. Every vote and every comment counts.
Vote before 23 August →A free SXSW account is needed before the vote registers.
If you want the longer argument, it runs in Future of Tradition. The practice behind it is DirectCreate, and the provenance work is bagrugi.com.